Written by 1:22 pm E-commerce

How To Increase eCommerce Conversions


Are you trying to increase your eCommerce sales?

Optimising for increased conversions will do this for you.

Conversions are the number of visitors on your website that actually make a desired action during a set period of time.

According to BigCommerce, the average conversion rate on most e-commerce sites are 1-2%. Meaning that, aiming for a conversion rate of over 2% is a good figure to target.

Optimising for increased conversions is simply about improving the shopping experience to achieve your goals.

Here’s a few things you can do that will increase your eCommerce conversions.

#1 – Increase Your Site Speed

40% of customers will leave a site if it takes longer than 3 seconds to load according to PayPal. This means that in a world of instant gratification, business is lost in a matter of seconds.

The solution is to figure out your website’s baseline speed.

You can then check your hosting package and ensure you are paying for the fastest speed you can afford. It’s something worth paying for.

According to David Hamann, Head of Marketing at Sydney SEO Company Search It Local, mobile optimisation matters too. “More and more sales are happening on mobile devices. Being optimised for mobile will ensure fast loading times and good navigation across mobile and desktop. It will also give your site an SEO boost too.”

#2 – Optimize Your Images

This the simplest and most effective thing you can do.

When purchasing online, customers want to know what they are buying.

  • Have high quality images and multiples of them that make your product look its best.
  • White backgrounds and images of the product from different angles is a tried and true formula.
  • Ensure they all images are optimised for both file size and pixels. Compressed yet good quality images will help your page load faster.

Use free tools like Tiny Panda to resize your images without losing quality.


#3 – Improve Your Copy

Good sales copy provides so much value to an eCommerce site.

Straightforward product descriptions without unnecessary hype will provide customers with information.

If written well, long descriptions aren’t a bad thing. Engaged customers will read it all because they want to make an informed decision.

At the same time, the information must be concise enough for browsing customers.

Add a personal touch in these descriptions by speaking to the target customer.

BONUS TIP: Use your improved copy on your Instagram page to help drive traffic from your product posts to your eCommerce store.

#4 – Offer Free Shipping

More and more businesses are offering free shipping.

Charging for shipping means that you are more than likely losing customers to your competitors. The reality is that shipping is a service and needs to be paid for.

Get around this by increasing the price of your products in order to accommodate this.

Offering free shipping over a certain threshold will also work. For example, shipping becomes cheaper with more items.

This gives the illusion of free shipping for customers with no surprise fees at checkout.


#5 – Optimise Your Call-to-action (CTA)

A good website is one that is easy to use.

Think about the placement and look of your call-to-action buttons.

Ensure that are bold, clear and stand out. They should also be easy to access. As a bonus tip, put them above the fold so people can find and engage with them instantly.

If your buttons such as “Add To Cart” and “Checkout” are inaccessible, it is equivalent to finding the perfect item at a brick and mortar store – only to realise there is no register to purchase it.

The more accessible these CTA buttons are, the easier it is for you to close to deal.

#6 – Streamline The Checkout Process

While returning customers are the best customers, it can muddle your check out process.

Offer guests a simple check out without complex registrations or sign ups.

Customers who are not required to register for an account are less likely to abandon cart.

This will get customers straight to the payment page and make it seem like less work for them as they put in their details.

If you do have to include a sign-up page, include it after a purchase has been made instead.

#7 – Address Abandonment Issues

Many customers abandon items left in their cart.

They were perhaps distracted, were comparison shopping or had website issues. Chase after these customers and convince them to return.

You can turn some of these around through abandoned cart software.

Automated emails will be sent to these lost customers in an attempt to coax them back.

According to Active Campaign, 45% of cart abandonment emails are opened and 50% of these lead to conversions.

These simple things are proven to increase conversions. Try them out today and see the results yourself.

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Last modified: November 25, 2019