Reddit users will be able to share with Snapchat their favorite content from the website, due to a new replacement of integration that enables sharing of text, link and image-based posts on iOS from Reddit’s “Safe for Work” communities.
Snapchat and Reddit team up to test content sharing integration, the company says, younger users are going to be exploitation the site.
Unlike other social media platforms, Reddit has attended skew a touch older once it involves its user demographics. Pew research center found that 22% of U.S. adults aged 18 to 29 used the site, compared with 34 of these 30 to 49 and 25% of these 50 to 64. And nineteen were aged 65 and up, Pew found. This specific study was done several years ago, the results of a 2019 study showed Reddit joined the least-used on-line platforms among all U.S. adults, Pew found.
And with a growing advertising business that’s set to cross $100 million in revenues this year, Reddit has to be concerned to even out its user demographics and increase its overall usage to be competitive.
Snapchat Reddit integration
Reddit users who have Snapchat installed on their iOS device are going to be able to tap the “Share” icon on posts within the Reddit iOS app, then select the Snapchat option.
The user can select and send the post to several friends or post it to your story thus all of your friends will see it. The content can be seen in Snaps and Snap Stories as a replacement sticker designed specifically for this integration that has the Reddit brand and supply info.
If the viewer conjointly has the app installed, they will swipe on the Snap to go to the post. If they don’t have the app installed, they’ll be directed to the App Store to download it.
Why this matters?
“Reddit empowers discovery and discussion that a lot of Snapchatters love. With this integration, Snapchatters are going to be able to share fascinating posts they find, adding new context and conversation-starters to their Snaps,” said Ben Schwerin, VP of Partnerships at Snap Inc., in a statement regarding the launch. “As shared Snaps drive engagement back to Reddit — this helps advance the ability of community and affiliation across each platform,” he added.
“Snapchat is the first platform partner with whom we’re testing a content sharing integration, and we’re excited to see how the feature will shape the sharing habits and experiences among our users,” said Vaibhav Sahgal, Reddit’s head of Growth Product, in a statement. “We hope the integration empowers Redditors to share Reddit content more frequently, while simultaneously exposing new users to the unique content only found on Reddit.”
The launch follows Reddit’s $300 million funding led by China’s Tencent earlier this year, that valued the site at $3 billion.
This puts Reddit in competition with Facebook and Google for internet ad dollars— a challenge considering its user base has traditionally skew older and male, and users are typically anonymous.
The company says the sharing feature can roll out to Android users shortly.